Growing demand
Pet ownership rising globally. Owners want digital, humane, connected solutions.
PROGRAMME
Become the national operator of REGAGRO PET
Ready-to-launch pet-tech product. International passport + lifetime digital licence. Weeks to launch, not months.
International pet passportMobile appOperator supportISO 11784/11785
1M+ANIMALS REGISTERED
ISO11784/11785
∞LIFETIME LICENCE
4-6wTO LAUNCH
MARKET OPPORTUNITY
The pet identification market is growing - and largely unserved
Regulatory push
Multiple countries introducing mandatory pet registration laws in 2026-2027.
No dominant player
No global standard yet. First-mover advantage available in most markets.
OPERATOR MODEL
How the operator model works
The operator builds a network of veterinary clinics and provides access to the digital system.
Agreement & supply
The operator signs an agreement for 5,000 licences per year. First batch - 1,000 licences, then 500 licences per month.
Distribution & network
Lists products on online marketplaces, distributes through vet clinic networks and builds a regional network of accredited pet registration centres.
B2C demand launch
The operator drives marketing in their region: targeted ads, clinic partnerships, content and local outreach. REGAGRO provides all creative materials and campaign support.
Operator responsibilities
- Marketing in the country / region
- Kit and scanner supply to clinics
- Connecting clinics to the ecosystem
- Meeting minimum order
REGAGRO provides
- Platform and central database
- Training and technical support
- All marketing materials
- B2C advertising campaign support
THE PRODUCT
E-Passport - the digital backbone of the national ecosystem
Every kit activates a lifelong digital profile. The owner gets the app free forever - the clinic stays attached to the owner.
Pet owner
- Digital pet passport
- Microchip ID + GPS tag status
- Vaccination and procedure history
- Attached clinic
- Entry requirement checklist by country
- Animal Portal - lost pets, breeding partners, pet sales
Licence: permanent, free for the owner. Issued automatically upon kit purchase.
Vet clinic / operator
- Animal profile attached to the clinic
- Analytics on registered animals
- Migration of externally chipped clients to the platform
PRODUCTS WITH DIGITAL LICENCE
Products that include access to the digital licence
Digital licence access is provided through selected REGAGRO PET product formats designed for clinics, operators and pet owners.
Premium Registration Kit
ADDITIONAL PRODUCTS
Additional hardware and accessory products
These products complement the operator model and expand clinic functionality, identification workflows and service options.
Scanners and readers
Model
RA-100BT Scanner
Specs
134.2 kHz / FDX-B
Purpose
Temperature microchip reading. Bluetooth. Clinical practice.
Model
RA-200BT Scanner
Specs
134.2 kHz / FDX-B
Purpose
Microchip and ear tag reading. Bluetooth. Universal device.
Model
RA-260BT Scanner
Specs
134.2 kHz / FDX-B
Purpose
Microchip and ear tag reading. Alternative form factor.
Smart Tracker and smart accessories
Additional solution for pet owners. Can be supplied with a collar. Local custom versions available.
Scenarios
Product line extension
Clinic upsell
Higher average order value via smart accessories
Note
Requires periodic renewal by usage cycle.
Identification consumables
Thermo Microchip 1.4×8 mm
Injectable subcutaneous thermochip 1.4×8 mm
Injectable microchip 1.4×8 mm
Injectable subcutaneous microchip 1.4×8 mm
Injectable microchip 2.12×12 mm
Injectable subcutaneous microchip 2.12×12 mm
NANOCHIP 1.25×7 mm
Injectable subcutaneous nanochip 1.25×7 mm
BECOME A PARTNER
Ready to become a REGAGRO PET operator?
- Confirm country / region and partnership format
- Define the operator model and minimum order
- Onboard first clinics and launch B2C advertising
- Scale the network of accredited centres
